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Visual Identity Guide

Our visual identity is crafted to ensure a cohesive and recognizable brand experience. It includes SIPA’s primary and secondary colors and typography that reflect our style, logos for consistent branding, and versatile templates for streamlined designs. We enhance our visuals with compelling photography and video, complete with polished intros and outros, to create a professional and unified look across all platforms.

Colors and Typography

Brand Color palette

  • If you need help applying these colors to your project, please contact SIPA Communications.

    Accessibility

    ✓     Large text in this color on a white background (or white text on a background of this color) is considered accessible by WCAG AA recommendations for text-background contrast.

    ✓+  All text in this color on a white background (or white text on a background of this color) is WCAG accessible.

     

    PRIMARY COLOR

     

    Columbia Blue
    #B9D9EB


    BLUES

     

    Sky
    #74c7ea

    ✓

    Azul  
    #2494c2

    ✓

    Dark Azul 
    #1a85b1

    ✓+

    Navy
    #201d5d


    NEUTRALS

    ✓+

    Ink
    #333333

    ✓+

    Charcoal
    #494949

     

    Khaki
    #d7d6c9

     

    Sand
    #f0efe8

     

    White
    #fff


    ACCENTS

     

    Tangerine
    #ffa531

    ✓

    Persimmon
    #eb6134


    INTERFACE

     

    Keyboard Focus
    #00B5E2

    ✓+

    Error Red
    #D50032

     

    Download the Digital Colors Sheet → (PDF)

  • The Columbia SIPA brand uses a primary color (which must always be used), three secondary colors, and seven accent colors. The color hierarchy used in SIPA communications must not invert the official color proportions or omit the primary brand color.

    If you need help applying these colors to your project, please contact SIPA Communications.

    PRIMARY

    Royal Blue
    CMYK 100 75 0 0
    PMS 286 C


    SECONDARY

    Dark Azul
    CMYK 77 25 6 0
    PMS 7689 C
    Azul
    CMYK 86 8 00
    PMS 299C
    Sky
    CMYK 60 0 3 0
    PMS 2985 C


    ACCENT

    Navy
    CMYK 100 78 0 18
    PMS 7687 C
    Ink
    CMYK 67 44 67 95
    PMS Black 3 C
    Charcoal
    CMYK 44 34 22 77
    PMS Cool Gray 11 C
    Brown
    CMYK 14 19 21 39
    PMS Warm Gray 6 C
    Khaki
    CMYK 4 2 4 8
    PMS Cool Gray 1 C
    Persimmon
    CMYK 0 55 50 0
    PMS 486 C
    Tangerine
    CMYK 0 22 60 0
    PMS 1355 C

     

    Download the Print Colors Sheet → (PDF)

  • IMPORTANT! If you need help applying this font to your project, please contact SIPA Communications. Alternatively, you may use the font Arial as a substitute. However, all designs must be submitted to SIPA Communications for final review and approval.

    Fonts
    The site font families are Freight Display Pro, Freight Sans Pro, and Freight Sans Condensed Pro. These fonts, in different colors, weights, and sizes, are used to build the typographic hierarchy. Common styles are outlined on the following page.

    Freight font style

    Styles
    The site font families are Freight Display Pro, Freight Sans Pro, and Freight Sans Condensed Pro. Below are some common type styles that comprise the site's typographic hierarchy. This is not a comprehensive listing of every style in use.

    Freight font style

Downloads 

Columbia University Resources

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Brand Guide

Columbia University Morningside Campus

Guidelines for Use of Columbia Marks

Columbia University Crown

Licensed Vendors