Media, External Relations, and Communications

The South Africa Broadcast Corporation sent several top executives to the Picker Center for an executive training program focused on the changing world of news gathering and new initiatives in the age of the digital takeover. The Public Broadcasting Certificate Program covered the changing face of broadcasting; crisis communications; and innovative technologies, with visits to leading broadcast and digital media companies including NBC News, Google, and PBS. 

The Picker Center organized a three-week program on Media Management Training for Guangdong Southern Media. The program covered the latest developments and challenges of the new media landscape; media industry strategy and distribution challenges and trends; monetization of digital assets; the social media landscape; and market segmentation in media management, as well as site visits to Bloomberg, the New York Times, NBC News, and WNYC Radio.

The Picker Center organized a 16-day Media Management Training Program for the Jiangsu Broadcasting Media Corporation. The program covered trends in television production; management, marketing, and distribution for TV networks; marketing and management strategies in the media; production management; branding across platforms; media mergers and acquisitions; and site visits to Bloomberg, ESPN, and New York Channel 1.

The Picker Center organized a series of programs on media and broadcasting for the All-China Journalists Association (ACJA). Sessions covered major issues in broadcasting; new media and their development, trends, and influence; management innovation in the U.S. media; streaming media and other new media. The program included site visits to several media organizations including Reuters, the New York Times, NBC Universal, Forbes, Fortune, and Bloomberg.

The Picker Center organized an Executive Training Program in Broadcast Media Management for a 20-member delegation from the Radio, Film, and Television Bureau of Henan Province in China, which focused on the latest development in U.S. media. Topics included marketing and distribution strategies in U.S. media; the development and impact of new media in the U.S.; competition and developing trends in American network TV news; and audience measurement. 

The Picker Center organized a program on media and broadcasting for Henan Province Media Organizations. Sessions were led by editors, journalists, and producers from a number of media, publishing, and broadcasting companies in the U.S., including Bloomberg and WNET—Channel 13. Topics included the branding of Chinese media and entertainment firms; marketing and distribution strategies; and comprehensive corporations and the challenges of integrating TV and online media.