Scaling Up Emergency Medical Training in India

Lifesupporters Institute of Health Sciences (LIHS) is not for profit organization formed by a group of young professionals, both medical and non-medical, which provides emergency medical training services in Mumbai, India. LIHS serves as the emergency medical training arm of the ambulance company Dial 1298, offering courses to healthcare personnel and general citizens. The objective of this workshop project was to provide LIHS with a strategy for scaling up its business operations and total outreach. The research team analyzed existing and potential market segments, the size and nature of demand, the potential for expansion of course offering and geographic expansion. The team also identified areas for operational improvements and developed a marketing and promotion strategy to help achieve projected growth.