Promoting Sustainable Agriculture in Venezuela: PepsiCo Foods and Potato Farmers

Advisor

Semester

Spring 2010

PepsiCo International is a global consumer-products company dedicated to making quality foods and beverages for consumers around the world. The company is focused on the dual objectives of generating financial rewards for its investors while simultaneously leaving a positive imprint on society. PepsiCo has integrated these two goals within the company’s corporate philosophy and strategy known as Performance with Purpose. The objective of this workshop was to assess compliance with the Performance with Purpose strategy within its Venezuelan operations.