Tips and Tricks to Nail the Video Essay!

The SIPA video essay can feel a little daunting initially, but it's a wonderful chance to let your personality shine. The admissions team isn't looking for perfection—they’re looking for authenticity, thoughtfulness, and how you handle the unexpected. Based on my experience, here’s how to approach this process with confidence and grace:

1. Know Why Video Essays Matter

Think of the video essay as a window into who you are beyond your written application. It’s your chance to show how you think on your feet. Your ability to communicate naturally and effectively while showing a glimpse of the real you—your energy, passion, and unique perspective. Instead of stressing over the “right” answer, focus on incorporating what you know into the answer.

2. Get Comfortable Thinking on the Spot

You can start by practicing with random question generators or have different friends throw random questions at you. See yourself talking in front of the mirror, or record yourself while answering a few question and watch them back—improve and grow your public speaking.

3. Keep It Simple and Organized

Since it’s only 90 seconds, getting used to little structure can help your answers flow naturally:

• Start strong: Begin with a short personal insight or thought that connects to the question. Associate Director Brianne offers a tip in her blog about stating your name when you start - it can often ease any nerves!
• Explain your idea: Share your answer with clarity and focus.
• Wrap it up nicely: End on a positive or reflective note.

For tricky questions, you can lean on frameworks like “STAR” (Situation, Task, Action, Result) to organize your thoughts.

4. Be Yourself—They Want to See the Real You!

Speak from the heart, not a script. A genuine response is always more memorable. Smile, relax, don’t panic, and imagine you’re having a friendly chat.

5. Set the Stage for Success

First, choose a quiet spot with good lighting and a tidy background. Second, dress in a way that makes you feel confident and professional. Last, position your camera at eye level to create natural eye contact.

6. Stay Positive and Present

Remember to treat this as an opportunity, not a test. Your energy and enthusiasm will shine through! Focus on what you can share, not what you might be missing, and last but not least, remind yourself that this question is one step closer to attending Columbia SIPA!! Look how far you’ve been through! 

Fingers crossed!