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SIPA Faculty
Noel Capon
Uris Hall, Room 501
R.C. Kopf Professor of International Marketing, Marketing
Phone: 212-854-3466
Fax: 212-749-3549
nc7@columbia.edu
Biography:
Professor Capon teaches a Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation; Developing and Managing Strategic Customers; and Sales Management. His research interests are in key/strategic account management, marketing planning and strategy, and the determinants of corporate financial performance. He has published more than 80 articles, book chapters and books. His latest books--The Marketing Mavens, Managing Marketing in the 21st Century and The Virgin Marketer. His latest paper, "The Effectiveness of Problem-Based Learning," with Deanna Kuhn was published in Cognition and Instruction. Capon received the Columbia Business School GBA award for outstanding teaching, as well as the Chazen International Innovation Prize. He has taught in many countries and held visiting professor appointments in France, Hong Kong, and the People's Republic of China.
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