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SIPA Faculty
Donna Keren
International Affairs Building, 13th Floor
Adjunct Associate Professor of International and Public Affairs
Phone: 212-854-3213
dk2543@columbia.edu
Biography:
Donna J. Keren joined NYC & Company in 2002. With the merger of NYC & Company, NYC Marketing and NYC Big Events in 2007, she was promoted to her current position in charge of the new organization's expanded research and economic intelligence unit.
She manages one of the travel industry's most comprehensive and forward-looking research programs. This is the office of record for vital statistics on the industry in NYC. She expanded the research program to include annual reports on NYC's visitors, the economic impact of tourism, as well as regular economic and strategic reports, special projects, scenario planning and forecasting, market research studies and impact analysis. Dr. Keren has over 30 years experience in strategic and market research. Previously, she was VP, Social Trends and New Markets, Strategic Surveys International, a provider of custom research and market intelligence to clients in financial services, communications, the arts and culture, and major not-for-profit organizations. In the aftermath of 9/11, she helped the American Red Cross of Greater New York identify service needs and worked with lower Manhattan organizations on community recovery. During the 1990s, she ran a consultancy dedicated to research and technical assistance for non-profit and public sector agencies. Prior to that, she was a policy analyst for major companies in the paper industry. A former Professor of Anthropology/Latin American Studies at Temple University, she has been a member of the graduate faculty at the Tisch Center for Hospitality, Tourism and Sports Management at NYU.
A native New Yorker and Lower Manhattan resident, she received her PhD from the City University of New York Graduate School.